Lilly Pulitzer

ROLE

Creative Director

ABOUT

Lilly Pulitzer is an iconic American fashion brand for women known for its signature look of bright, bold and colorful prints.

CHALLENGE

Merge content and commerce to redefine the brand’s digital experience including mobile app and loyalty program.

Elevate the brand’s identity and build strong lifetime value and loyalty from new and existing customers. Create a clean, modular design system using SFRA, giving the brand a visual refresh and simultaneously optimizing performance.

Create a component library and content playbook that defines component use cases and scalable building blocks for page layout.

Design team of 3
Spring 2020 Launch

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