Tiffany & Co.
ROLE
Associate Creative Director
UI / UX
ABOUT
Tiffany is an iconic American luxury jewelry and specialty retailer, headquartered in New York City.
CHALLENGE
Establish the brand online as the face of modern American luxury.
Undergo a global redesign of Tiffany.com, defining the new design system using an 8pt soft grid and developing a scalable design for global implementation on Adobe Experience Manager (AEM).
Create a process workbook for implementing the 8pt system into the site’s atomic structure.
Design team of 4
Fall 2019 Launch